Colour Work (week one)

  In our first session with Mick and Dave we were first divided up into four small groups, given a piece of A3 and told to come up with several different reasons as to why colour is used in advertising. These small spiderdiagrams produced within this small exercise were then lined up and presented to the rest of the group and each group were asked, individually about the points they had made; such points were as follows: "to appeal to a specific target audience eg. children, boys, girls, adults or different nationalities." Or alternatively, "to ensure that a particular object / company is memorable through the use of the same colour(s) for all public advertisement and branding (eg. Asda)".

  As a group, we were then provided with some items of iconic food packaging, as well as a limited array a paints; the three primary colours (of which all colours can be produced) and white. We were instructed to choose an item of packaging and pick a colour present to try and re create using the limited colours provided, I chose a "Mars Bar" box and attempted to re produce a cream colour (which I struggled with slightly because I was unsure as to how to make brown) and orange / red colour, before later choosing an apple juice carton and re creating a light blue tone.



 Finally, as a plenary exercise we were asked to pick a primary colour (either blue, red or yellow) then continue to add little bits of white to make as many shades from that chosen to white as I could. At the very end of this session we were asked to right a short evaluation of the session and our progress: what we learnt, what we enjoyed in the session and what we could improve on, as established during the session.